Hard Hat Advertising Logo
Hard HatADVERTISING
About
Services
Pricing
Book a Call
Complete Marketing System

Everything You NeedAll On One Page

Click any service below to see deliverables, benefits, process, and FAQs. No jumping between pages—everything you need to understand our offer is right here.

Click to Learn More

Service 1

Local SEO + Google Maps Ranking

Get found when homeowners search for your service

Improve your visibility on Google Maps and local search. We optimize your online presence so more homeowners discover your business.

What We Do

  • Submit business to 30-50 directories for consistent citations
  • Add structured data to your website for better search visibility
  • Post weekly on your Google Business Profile
  • Secure 3-5 local backlinks monthly from relevant sites

Benefits

  • Higher visibility in local search results
  • More organic traffic without paying for ads
  • Build authority and trust in your service area

How It Works

Step 1

Audit your current online presence

Step 2

Optimize your Google Business Profile

Step 3

Build citations and backlinks

Step 4

Monitor rankings and traffic monthly

What We Don't Do

  • We don't respond to reviews for you
  • We don't guarantee #1 ranking (no one can)
  • We don't create blog posts or weekly website content

Frequently Asked Questions

Local SEO typically takes 3-6 months to show significant improvements. You may see small gains within the first month, but consistent effort compounds over time.

We need access to your Google Business Profile, website, and a list of your primary service areas. We handle the rest.

We recommend combining this with our Website Enhancement service for best results. A proper website strengthens your local SEO significantly.

Get Started with Local SEO
Service 2

Event-Triggered Google Ads

Only pay for ads when demand surges

Your ads automatically activate when weather creates demand. Stop wasting money on slow days.

What We Do

  • Connect weather monitoring to track real-time conditions
  • Set custom triggers (rain, temperature spikes, search volume)
  • Configure automatic budget rules to pause and activate ads
  • Weekly performance reports with cost-per-lead tracking

Benefits

  • Lower cost per lead by targeting high-demand moments
  • No wasted budget on slow days
  • Better ROI from smarter campaign timing

How It Works

Step 1

Map your service area and peak seasons

Step 2

Configure weather and demand triggers

Step 3

Launch ads during demand spikes

Step 4

Track leads and optimize monthly

What We Don't Do

  • We don't answer phone calls or book appointments for you
  • We don't provide 24/7 ad monitoring (system is automated)
  • We don't guarantee specific lead volumes or results
  • We don't run full Meta/Facebook campaigns (only retargeting pixels if needed)

Frequently Asked Questions

Ad spend budgets vary based on your service area, competition, and goals. We'll recommend what makes sense for your market during your free strategy call. Remember: ad spend is separate from our management fee.

We customize triggers based on your business. HVAC: extreme heat/cold. Roofing: storms and wind. Plumbing: freezing temps.

Yes! You have full control. The automation is there to help, but you can pause campaigns anytime through your dashboard.

Get Started with Event-Triggered Google Ads
Service 3

Review & Reputation Automation

Grow positive reviews on autopilot

Automatically request reviews after every job. Build social proof without manually chasing customers.

What We Do

  • Connect your CRM or job tracking system
  • Set up email/SMS templates for review requests
  • Create two-step funnel: capture happy customers, intercept unhappy ones
  • Monthly reports showing review growth and ratings

Benefits

  • Steady growth of positive online reviews
  • Catch negative feedback privately before it goes public
  • Build trust and credibility with new prospects

How It Works

Step 1

Connect your customer database or CRM

Step 2

Set up automated review request emails

Step 3

Monitor incoming reviews and private feedback

Step 4

Report on reputation growth monthly

What We Don't Do

  • We don't respond to reviews for you
  • We don't fake or buy reviews (that's illegal and unethical)
  • We don't guarantee a specific number of 5-star reviews

Frequently Asked Questions

Typically 10-20% of customers will leave a review when asked. The key is consistent requests after every job.

Our two-step system tries to intercept unhappy customers before they post publicly. If a negative review does appear, we'll alert you immediately so you can respond quickly.

Not required! If you track jobs in a spreadsheet or invoicing software, we can work with that. A CRM just makes automation smoother.

Get Started with Review & Reputation Automation
Service 4

Seasonal Customer Outreach

Bring back past customers automatically

Remind past customers when it's time for seasonal service. Automated campaigns fill your calendar with repeat business.

What We Do

  • Import and organize your customer database
  • Segment customers by service type and timing
  • Set annual triggers for seasonal reminders
  • Send personalized email/SMS with your booking link

Benefits

  • Increase repeat business without manual outreach
  • Fill slow seasons with returning customers
  • Build long-term customer relationships

How It Works

Step 1

Import your customer database

Step 2

Segment by service type and season

Step 3

Set up automated seasonal campaigns

Step 4

Track response rates monthly

What We Don't Do

  • We don't book appointments or answer customer calls
  • We don't manually call customers (email/SMS automation only)
  • We don't manage your calendar or scheduling software

Frequently Asked Questions

Typically once per season (2-4 times per year max). We don't want to spam your customers—just helpful reminders when it's time for service.

No problem! Start collecting data now, and we'll set up campaigns for next season. This service grows more valuable over time.

Absolutely. We'll work with you to create messages that sound like your brand and include your offers or promotions.

Get Started with Seasonal Customer Outreach
Service 5

Website, Landing Page & Branding

Turn visitors into phone calls

Get a fast, mobile-friendly website that generates calls. Includes landing pages and updated branding.

What We Do

  • Modern, mobile-responsive website design
  • Conversion-focused landing pages for ad campaigns
  • Updated branding (logo, colors, typography)
  • Analytics setup and booking form integration

Benefits

  • Higher conversion rates from website visitors
  • Professional brand image builds instant trust
  • Better ad performance with dedicated landing pages

How It Works

Step 1

Discovery call to understand your brand and goals

Step 2

Design mockups and branding concepts

Step 3

Build website and landing pages

Step 4

Launch and integrate with your marketing

What We Don't Do

  • We don't write blog posts or ongoing content
  • We don't provide unlimited revisions (2 revision rounds included)
  • We don't redesign your site quarterly (this is a one-time project)

Frequently Asked Questions

Typically 4-6 weeks from kickoff to launch, depending on complexity and how quickly you provide feedback.

Yes! We can either refresh your current site or build a completely new one from scratch.

Yes, hosting is included in our ongoing maintenance package ($50/month) which covers updates, security, and uptime monitoring.

Get Started with Website, Landing Page & Branding
Service 6

Social Media Presence Management

Stay visible without the influencer nonsense

Stay active on Facebook and Instagram with 2-3 professional posts per month. No dancing videos, just credible presence.

What We Do

  • Create 2-3 branded posts per month for Facebook/Instagram
  • Design simple graphics using your branding
  • Share before/after projects and customer testimonials
  • Monthly reports (reach, engagement, top posts)

Benefits

  • Stay top-of-mind with past customers and their networks
  • Build authority and professionalism online
  • Share your best work and testimonials
  • Increase brand visibility in your local community

How It Works

Step 1

Gather brand assets and content ideas

Step 2

Create post graphics and captions

Step 3

Schedule and publish posts

Step 4

Monitor performance and adjust monthly

What We Don't Do

  • We don't respond to comments or direct messages
  • We don't create video content or Reels
  • We don't run paid social media ad campaigns (that's separate)
  • We don't guarantee follower growth or viral reach

Frequently Asked Questions

Not required, but recommended. Many homeowners check your social profiles before calling. An inactive page can hurt credibility.

Yes! We can increase frequency for an additional fee. However, 2-3 quality posts per month is a good baseline for contractors.

Before/after photos, customer testimonials, seasonal tips, company milestones, and community involvement. We avoid anything that feels too 'salesy' or gimmicky.

Get Started with Social Media Presence Management

Ready to Get Started?

Book a free strategy call to discuss which services are right for your business.

Book Your Free Strategy Call
Book Your Free Strategy Call
Hard Hat Advertising Logo
Hard Hat
Advertising

Smart marketing systems for contractors: ads, SEO, reviews, outreach, websites & social.

Contact Us
jack.kolcuski@hardhatadvertising.com
lars@hardhatadvertising.com

Services

  • Local SEO
  • Event Ads
  • Reviews
  • Seasonal Outreach
  • Website
  • Social Media

Company

  • About
  • Services
  • Pricing
  • Book a Call
©

Hard Hat Advertising 2025. Built to Last.

Privacy PolicyTerms of Service