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Complete Marketing System

Built for ContractorsNo Fluff, Just Results

Everything you need to dominate your local market—no fluff, just results.

Our Services

Six Core Services

That work together to generate leads during peak demand.

01

Local SEO + Google Maps Ranking

Become the top option when homeowners search

Dominate your local service area in search results. Stay at the top when homeowners need your service most.

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02

Event-Triggered Google + Meta Ads

Only pay for ads when demand surges

Your ads only run when local demand spikes. No wasted spending.

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03

Review & Reputation Automation

Build social proof on autopilot

Build a 5-star presence automatically without chasing customers.

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04

Seasonal Customer Outreach

Bring back past customers automatically

Automated seasonal outreach to past customers. 'Need service again this year?' campaigns that bring back repeat business.

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05

Website / Landing Page Enhancement

Convert visitors into customers

Turn your website into a job-generating machine with contractor-focused messaging.

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06

Social Media Presence Management

Build authority without the influencer nonsense

Stay active and trusted online without spending your own time posting.

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The Process

How It Works

Our proven 4-step process to dominate your local market.

No pressure. No big agency tactics. No wasted budget.
01

Service Area & Seasonality Review

We map your territory and your slow vs busy seasons.

Identify your primary service area
Map seasonal demand patterns
Understand your busy vs slow periods
Review historical job flow
Analyze local competition
02

Trigger Setup

We set demand triggers (weather shifts, peak seasons, search spikes).

Configure weather-based triggers
Set up seasonal activation rules
Monitor local search volume spikes
Define emergency call patterns
Establish budget controls
03

Controlled Launch

Your ads activate only when demand is high.

Ads turn on during demand spikes
Budget allocated to high-intent moments
Automated pause during slow periods
Real-time monitoring and adjustments
Lead routing to your phone
04

Follow-Up & Booking

Leads are routed and followed up instantly so jobs don't slip away.

Instant lead notifications
Automated follow-up messages
Missed call text-back system
Lead tracking and status updates
Weekly performance reports
Industry Data

Why This Works

Real industry data that proves why event-triggered ads, lead tracking, and fast follow-up matter for contractors.

10%

Lower Cost Per Lead

Home-service companies using call tracking reduce their cost per lead by about 10%.

40%

Call Conversion Rate

40% of customers who call from a search result end up making a purchase.

10-15×

Phone Call Revenue

Phone calls generate 10-15× more revenue than web leads, with higher conversion rates and order values.

4.8%

Ad Performance

Home-services ads see an average 4.8% click-through rate, 10.22% conversion rate, and $66 cost per lead.

62%

Missed Opportunities

62% of customers call during their buying journey, yet up to 18% of calls go unanswered on weekdays and over 40% on weekends.

78%

Local Search Impact

78% of mobile local searches lead to a purchase within one day. Displaying online reviews can increase conversion rates by 270%.

Let's Get Started

Let's Build Your Marketing System

Book a free strategy call or start now with our self-service sign-up.

Book Strategy CallStart Now
Hard Hat Advertising Logo
Hard Hat
Advertising

Smart advertising that only runs when homeowners actually need you.

Job Site Contact
Lars: (732) 962-2036
Jack: (732) 327-6897
jack.kolcuski@hardhatadvertising.com
lars@hardhatadvertising.com

Services

  • Local SEO
  • Event Ads
  • Reviews
  • Seasonal Outreach
  • Website
  • Social Media

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