Hard Hat Advertising was started by a contractor and a cold outreach specialist who saw how much money contractors waste on marketing systems that don't match the reality of field work, scheduling, seasonality, and job flow.
Hard Hat Advertising isn't run by designers in an office. It's run by people who have lived the contractor reality. Jack worked in HVAC, dealing with slow seasons, overtime surges, emergency calls, and quotes won vs lost. Lars built cold outreach and targeted lead systems for service companies. We combined field experience with targeted campaign strategy to create a marketing system built around real demand — not guesses or vanity metrics.
Help contractors become the first choice in their local market by delivering marketing that matches how their business actually works.
No marketing jargon. We talk in terms of jobs, calls, and booked appointments—the metrics that actually matter to your business.
Your budget goes toward generating leads during peak demand, not running ads 24/7 hoping something sticks.
We measure success by phone calls that turn into appointments and jobs closed, not vanity metrics like impressions.
Month-to-month service. We earn your business every month by delivering results, not by locking you in.
A contractor and a lead generation specialist who built the marketing system they wished existed.
Co-Founder
Former HVAC contractor who got tired of marketing agencies that didn't understand the trades. Built the system he wished existed when running his contracting business.
Co-Founder
Cold outreach and lead generation strategist. Figured out how to trigger campaigns based on specific events and applied it to contractor marketing.
Let's talk about how we can help you become the first choice in your area.
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