We Know Your BusinessBecause We've Been There
Hard Hat Advertising was started by a contractor and a cold outreach specialist who saw how much money contractors waste on marketing systems that don't match the reality of field work, scheduling, seasonality, and job flow.
Our Story
Hard Hat Advertising was started by a working HVAC technician and a cold outreach specialist who saw how much money contractors waste on marketing systems that don't match the reality of field work, scheduling, seasonality, and job flow. We're not a traditional agency—we're contractors and marketing professionals who understand both sides of the equation.
Our Mission
Help contractors become the first choice in their local market by delivering marketing that matches how their business actually works.
Our Values
Straightforward Communication
No marketing jargon. We talk in terms of jobs, calls, and booked appointments—the metrics that actually matter to your business.
No Wasted Money
Your budget goes toward generating leads during peak demand, not running ads 24/7 hoping something sticks.
Focus on Booked Jobs, Not Clicks
We measure success by phone calls that turn into appointments and jobs closed, not vanity metrics like impressions.
No Long-Term Contracts
Month-to-month service. We earn your business every month by delivering results, not by locking you in.
Meet the Founders
A working HVAC contractor and a lead generation specialist who built the marketing system they wished existed.
Jack
Co-Founder
4 years in HVAC
Jack is a working HVAC technician with 4 years of hands-on experience running residential and commercial service calls, emergency repairs, and maintenance contracts. He's not a former contractor writing about the trades—he's in the field right now, dealing with the same challenges every contractor faces daily. After watching contractors across the industry burn thousands on leads that never converted and seeing talented tradespeople struggle to fill their schedules between seasons, Jack partnered with Lars to build Hard Hat Advertising. The goal: create a marketing system that actually understands how contractor businesses work—seasonal demand, emergency calls, and the reality that most contractors would rather be on a job site than managing ad campaigns.
"I got tired of watching good contractors fail because they couldn't figure out marketing. You can be the best HVAC tech in town, but if your phone doesn't ring, you're out of business."
Lars
Co-Founder
4 years in marketing systems
Lars brings 4 years of experience building cold outreach systems, paid ad campaigns, and marketing automation for service companies across HVAC, plumbing, and roofing. He's seen how traditional agencies burn contractor budgets running ads around the clock without considering when homeowners actually need services. After connecting with Jack and hearing the same frustrations from the field side, they partnered to build Hard Hat Advertising, a system that only spends money when demand is real. Lars handles the technical execution, setting up weather-triggered campaigns, automating review requests, and building seasonal outreach systems that run without contractors lifting a finger. His focus is simple: make marketing predictable, measurable, and tied directly to the conditions that drive phone calls.
"I've watched agencies sell contractors on 'brand awareness' and 'engagement' while their phone stays silent. We focus on one metric: calls that turn into jobs."
Email: lars@hardhatadvertising.com
Ready to Dominate Your Local Market?
Let's talk about how we can help you become the first choice in your area.
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