Marketing That Worksthe Way Contractors Work
Built by a real contractor and a cold outreach strategist. We generate leads during peak-demand — instead of letting ads run all day.
What You Get
Built by Contractors, For Contractors
Our Story
Hard Hat Advertising was built by two people who lived this from both sides. Jack spent years in HVAC running jobs, estimates, and emergency calls. Lars built targeting and lead systems for service companies. We got tired of agencies burning budgets and calling it "marketing." So we built a system that protects your time, money, and margins.
We Make Your Business the First Choice
Not just visible. The obvious pick when homeowners search for your services.
Strategic Positioning
Dominate your local service area in search results. Stay at the top when homeowners need your service most.
Smart Ad Timing
Your ads only run when local demand spikes. No wasted spending.
Automated Follow-Up
Automated seasonal outreach to past customers. 'Need service again this year?' campaigns that bring back repeat business.
Everything You Need to Dominate Your Market
A complete marketing system designed specifically for home service contractors.
Local SEO + Google Maps
Become the top option when homeowners search
Dominate your local service area in search results. Stay at the top when homeowners need your service most.
Event-Triggered Google + Meta Ads
Only pay for ads when demand surges
Your ads only run when local demand spikes. No wasted spending.
Review & Reputation Automation
Build social proof on autopilot
Build a 5-star presence automatically without chasing customers.
Seasonal Customer Outreach
Bring back past customers automatically
Automated seasonal outreach to past customers. 'Need service again this year?' campaigns that bring back repeat business.
Website / Landing Page Enhancement
Convert visitors into customers
Turn your website into a job-generating machine with contractor-focused messaging.
Social Media Presence
Build authority without the influencer nonsense
Stay active and trusted online without spending your own time posting.
Why It Works
Real industry data that proves why event-triggered ads, lead tracking, and fast follow-up matter for contractors.
Lower Cost Per Lead
Home-service companies using call tracking reduce their cost per lead by about 10%
Call Conversion Rate
40% of customers who call from a search result make a purchase
Phone Call Revenue
Phone calls generate 10-15× more revenue than web leads with higher conversion rates
Ad Performance
Home-services ads see an average 4.8% click-through rate with 10.22% conversion rate
Missed Opportunities
62% of customers call during their buying journey, yet up to 18% of calls go unanswered on weekdays
Local Search Impact
78% of mobile local searches lead to a purchase within one day. Reviews can boost conversions by 270%
Let's Build Your Marketing System
Book a free strategy call or start now with our self-service sign-up.